Get Started

May 25, 2026
We Joined TikTok. And Honestly? It Was Time.

For years, has had conversations happening in school offices, diocesan meetings, donor presentations, webinars, conference halls, and community gatherings across the country.

But recently, we realized something important:

The conversation around education, school choice, scholarship opportunities, and the future of funding education is no longer just happening in board rooms.

It is happening online.

It is happening in real time.

And increasingly… it is happening on TikTok.

So yes, we officially joined TikTok.

You can now find us at:

@redefiningeducation.org

Why TikTok?

Because people are looking for answers.

Families are confused about scholarship programs.

Schools are trying to understand the new Federal Scholarship Tax Credit program.

Donors want clarity.

Communities are hearing terms like:

  • EFTC
  • EITC
  • EDS
  • school choice
  • scholarship tax credits
  • vouchers

…and honestly, most people are not getting clear explanations in plain language.

We wanted to change that.

Expect Real Conversations… And Probably Some Laughing

Let’s be honest.

Education policy can get really serious, really fast.

So while we absolutely plan to provide valuable information, updates, explanations, and insight into scholarship programs and school advancement… TikTok is also going to show a much funnier side of our company.

If you follow us, expect:

  • Honest conversations
  • Real-time thoughts and reactions
  • Behind-the-scenes moments
  • Funny office content
  • Team personality
  • Education updates explained like actual humans
  • A little chaos sometimes
  • And probably a few videos making fun of how many times the Federal Scholarship Tax Credit program has changed names already

Because while this work matters deeply to us, we also believe it is okay to laugh while doing it.

Why This Matters So Much Right Now

The education landscape is changing quickly.

Between state scholarship programs and the upcoming rollout of the new Federal Scholarship Tax Credit program, schools and families are trying to navigate an enormous amount of information all at once.

And unfortunately, misinformation spreads fast online.

We believe one of the best things we can do is help make these conversations easier to understand and more accessible for everyday families, educators, and community members.

Not everyone is going to sit through a long webinar.

But they might watch a 45-second TikTok that finally makes something make sense.

Come Join Us

Whether you are:

  • A parent
  • A school leader
  • An educator
  • A donor
  • A scholarship organization
  • Or simply someone trying to understand what all these acronyms mean…

We would love to have you join the conversation.

TikTok is going to be our funnier side, so come join us for a laugh, some great information, and a little fun along the way.

Follow us at @redefiningeducation.org.

And yes… we are still learning how TikTok works.