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About

Who We Are.

School Advancement & Federal Scholarship Tax Credit Experts

At RedefinED, we believe every student deserves access to a high-quality education—regardless of their ZIP code or income level.

We exist to help schools increase financial aid, and boost enrollment, all without the burden of building expensive in-house teams. We’re not consultants. We’re your full-service partner.

We roll up our sleeves and get to work strategizing, executing, and delivering real results.

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Our Mission.

To provide affordable yet powerful financial aid and enrollment solutions that empower every school—regardless of size or budget—to grow, thrive, and transform lives through education.

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What We Do.

RedefinED offers full-service, done-for-you solutions at a fraction of the cost of hiring one full-time staff member. Our signature programs include:

  • FUNDamentals™: A complete development office that has helped our schools secure over $85 million in tax credit scholarships to help schools fund student tuition.

We don’t just help you plan—we help you execute.

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A Note From Our Founder

Alyse Maslonik

Alyse Maslonik

Founder & CEO


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At RedefinED, our work is deeply personal.

Two decades ago, I received an Educational Improvement Tax Credit (EITC) scholarship—and it changed the course of my life. That opportunity didn’t just open doors for me as a student—it planted the seed for something far bigger: a vision for what’s possible when schools have the resources they need to thrive.

I founded RedefinED because too many schools were being asked to do more with less—less staffing, less training, less support. I saw the pressure falling on principals and stretched-thin staff, and I knew something had to change.

So we built a new model. One that challenges the status quo.

RedefinED is the future of school advancement—where every school, no matter its size, can access the staffing, strategy, and support to grow enrollment, increase tuition revenue, and raise life-changing tax credit dollars. Our mission is simple: to equip schools with the tools they need to thrive and to ensure that every deserving student has access to the scholarships that can change everything.

We are not consultants. We’re partners in your mission.

We raise awareness. We secure funding. We streamline advancement. And we work alongside your team to ensure that your school is not only sustainable—but scalable.

This is the work we were built for. And we’re just getting started.

We can’t wait to work with you—to grow your mission, your funding, and the opportunities available to every student you serve.

Together, we’re not just changing lives.
We’re redefining what’s possible in education.

Join Our Team

Build meaningful work. Grow with purpose.

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Purpose-Driven Work

At RedefinED, your work directly impacts thousands of students by helping schools access funding and enrollment support. Every task contributes to transforming lives through education.

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Collaborative Culture

We're a passionate, mission-driven team that supports one another, celebrates wins together, and grows professionally.

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Room To Grow

We invest in our people with opportunities for advancement, leadership, and skill development.

Available Positions

Find your next opportunity with RedefinED

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Relationship Manager

The Relationship Manager (Account Manager) plays a critical role in helping schools strengthen and grow their financial aid programs, increase participation in state tax credit initiatives, and build long-term sustainability. This position operates within a team-based structure, working closely with an Assistant Relationship Manager and reporting directly to a Regional Market Manager.

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Assistant Relationship Manager

RedefinED School Advancement is seeking a highly organized, detail-oriented professional to serve as an Assistant Relationship Manager, supporting a Relationship Manager in the management and growth of a portfolio of partner schools.