RedefinED becomes your school's advancement department, combining scholarship development, enrollment marketing, and admissions support into one strategic partner.
Support Students Through Giving
schoolGrow Funding for Your School
Partner with us as a Scholarship Granting Organization
Tax credit scholarship programs allow eligible tax dollars to be redirected into student scholarship funding rather than paid entirely to the government. RedefinED coordinates every step of that process — for donors, schools, and SGOs — so participation is simple, compliant, and impactful.
State legislatures and, through the Federal Scholarship Tax Credit (FSTC), the federal government authorize programs that allow eligible taxpayers to redirect a portion of their tax liability into approved scholarship funds.
Individuals, businesses, and organizations with qualifying tax liability participate by directing a contribution to an approved Scholarship Granting Organization. In many cases, this results in little to no additional out-of-pocket cost.
Scholarship Granting Organizations receive the contributions and award scholarships to eligible students, directing funding to participating schools on their behalf.
The result is direct, meaningful support for K-12 students and families — funding that increases access to quality education regardless of a family’s financial situation.
RedefinED provides the strategy, coordination, outreach, and support to make this process work efficiently for every participant.
Scholarships Generated
Students Impacted
Participating Schools
RedefinED has helped generate over $100 million in scholarships, supporting more than 20,000 students across 200+ participating schools nationwide.
Instead of sending your full tax payment to the state or Federal government, you could redirect a portion to fund scholarships for students in need.
It’s a simple way to make a lasting impact while maximizing available tax credit programs.
Your Taxes, Their Future.
Tax credit eligibility and outcomes vary by individual tax situation and the specific program and state in which you participate. This does not constitute tax or financial advice. Participants are encouraged to consult a qualified CPA or tax professional before contributing.
Start My Contribution
RedefinED was founded by Alyse Maslonik — a recipient of an Educational Improvement Tax Credit (EITC) scholarship herself. That scholarship changed the course of her life. Today, she leads a team dedicated to making sure more students have the same opportunity.
We are not consultants. We are partners in your mission — rolling up our sleeves to strategize, execute, and deliver results for the schools, donors, and SGOs we serve.
Founder & CEO
Named to "100 Women to Know in America"
Women & Business Award recipient
RedefinED helps schools maximize tax credit programs through a dedicated advancement team, proven outreach strategies, and hands-on support so you can grow funding without adding internal workload.
FUNDamentals™ is a complete, done-for-you advancement solution that helps your school grow scholarship funding through tax credit programs—without adding internal staff.
Strategy, outreach & execution handled for you
Community education to increase participation
Strategy, reporting & program management
A full expert team at a fraction of hiring cost
966% ROI
Scholarship Granting Organizations are the engine behind tax credit scholarship programs — and RedefinED is built to make that engine run better. We partner with SGOs to increase donor participation, improve program execution, and expand the reach of scholarship funding to more students and schools.
I have been impressed since the start with the energy, focused vision, and drive [RedefinED School Advancement] brings to the future of Catholic schools.
Tom Heding, Former President of Meitler
The RedefinED School Advancement team has supported our goal of increasing scholarship opportunities for eligible students in all of our Catholic schools.
Kristen Donohue, Superintendent Diocese of Scranton
RedefinED School Advancement and its dedicated team of professionals demonstrate an exceptional commitment to the care and well-being of all children.
JoAnn Semko, Superintendent Diocese of Altoona-Johnstown,
RedefinED is built on a team of advancement professionals, education advocates, and program specialists who share one goal: making tax credit scholarship participation simple, effective, and impactful for every school, donor, and SGO we serve.
A tax credit scholarship is a program—authorized by state or federal law—that allows eligible taxpayers to redirect a portion of their tax liability into a scholarship fund rather than paying it entirely to the government. The scholarship funds are then distributed to qualifying students through approved Scholarship Granting Organizations (SGOs). Programs vary by state and may be funded through state-level programs like Pennsylvania’s EITC or OSTC, or through the Federal Scholarship Tax Credit program.
Tax credit scholarships and school vouchers are two distinct funding mechanisms. School vouchers are direct government payments redirected to private schools. Tax credit scholarships are funded through private contributions—not government appropriations. Donors voluntarily redirect their eligible tax liability to approved scholarship funds, and those funds flow to students through independent SGOs.
In many cases, participating donors do not incur additional out-of-pocket costs because the contribution offsets tax liability that would otherwise be owed. Individual outcomes depend on your specific tax situation, the state program you participate in, applicable credit limits, and your overall tax position. Consult a qualified CPA or tax advisor before participating.
Tax credit scholarship programs currently exist in more than 20 states. RedefinED actively supports programs in Pennsylvania, Virginia, Florida, Tennessee, Texas, and Colorado, including programs tied to the Federal Scholarship Tax Credit (FSTC). Contact us if your state isn't listed.
A Scholarship Granting Organization (SGO) is a nonprofit entity approved to receive tax credit contributions and distribute those funds as scholarships to eligible students. RedefinED partners with SGOs to increase donor reach and program performance without competing with their mission.
RedefinED serves as an external advancement team for participating schools—handling outreach, donor engagement, community education, and program coordination. Through FUNDamentals™, participating schools have achieved an average 966% return on investment.
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